TUI Nordic

TUI Nordic improves E-commerce with video presentations

Our partner Citat developed a communications platform for TUI where video was a central channel. The result has consolidated TUI’s market leading position and set a mark for E-commerce using high quality video production.

Destinations presented with only text and images can get up to 60% more bookings when we supplement those presentations with a video. Chances are also 50% higher that those who watch videos on our site, book a trip. And the mean booking price will average about 15% higher.

John MarinVideo editorTUI Nordic

About TUI Nordic

TUI Nordic is the nordic division of TUI, Europe’s leading travel group. The TUI Nordic group consists of:

  • TUI – Sweden
  • TUI – Norway
  • TUI – Denmark
  • TUI – Finland

Video is particularly good at communicating emotions and experiences and TUI maximizes this value by presenting their travel destinations with high quality productions.

Solution features

TUI Nordic did a thorough job mapping out all processes and roles in their online sales organization. Statistics, sales, marketing, social recommendations and publishing needs and requirements were all considered for the integrated solution.

Solution details:

  • EPiServer integration which makes video publishing easy
  • Media asset management integration
  • Support for desktop and mobile visitors
  • Custom developed video player matching graphical profile
  • Google analytics integration
  • Overlay banners connected to TUI’s campaign system
  • Multi-account solution for all TUI Nordic sites


The results for destinations with video presentations speak forĀ themselves:

  • Increased buyer conversion by 50%
  • Increased average sales price by 15%
  • Time on site twice as high when user watches video
  • Drastically reduced bounce rate when user watches video

Screenshots from Fritidsresor


The TUI Nordic solution is developed by Screen9’s partner Citat.


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