TUI Nordic improves E-commerce with video presentations
Destinations presented with only text and images can get up to 60% more bookings when we supplement those presentations with a video. Chances are also 50% higher that those who watch videos on our site, book a trip. And the mean booking price will average about 15% higher.
About TUI Nordic
TUI Nordic is the nordic division of TUI, Europe’s leading travel group. The TUI Nordic group consists of:
Video is particularly good at communicating emotions and experiences and TUI maximizes this value by presenting their travel destinations with high quality productions.
TUI Nordic did a thorough job mapping out all processes and roles in their online sales organization. Statistics, sales, marketing, social recommendations and publishing needs and requirements were all considered for the integrated solution.
- EPiServer integration which makes video publishing easy
- Media asset management integration
- Support for desktop and mobile visitors
- Custom developed video player matching graphical profile
- Google analytics integration
- Overlay banners connected to TUI’s campaign system
- Multi-account solution for all TUI Nordic sites
The results for destinations with video presentations speak for themselves:
- Increased buyer conversion by 50%
- Increased average sales price by 15%
- Time on site twice as high when user watches video
- Drastically reduced bounce rate when user watches video